I was contacted by Tribal DDB Worldwide to be a featured artist on Pepsi's Tava website launch www.Tava.com.
Here is a blurb about the site:
Pepsi will try to drive these consumers to a microsite for Tava (www.tava.com) through banner ads on sites such as AOL, CHOW.com, CitySearch, Daily Candy and Evite. Once at the site, users can download songs from emerging musicians, look at the work of up-and-coming artists and find information about arts events such as the Boston Arts Festival and Shakespeare in the Park. As Christian Dietrich of Pepsi-Cola agency Tribal DDB explains, “If Tava was a person, this is what he or she would be into.”
Pepsi will try to drive these consumers to a microsite for Tava (www.tava.com) through banner ads on sites such as AOL, CHOW.com, CitySearch, Daily Candy and Evite. Once at the site, users can download songs from emerging musicians, look at the work of up-and-coming artists and find information about arts events such as the Boston Arts Festival and Shakespeare in the Park. As Christian Dietrich of Pepsi-Cola agency Tribal DDB explains, “If Tava was a person, this is what he or she would be into.”
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